Writing Samples from Hotel Brochures and MoreFollowing are links where you can get a sampling of the kind of words Hank Olguin puts together, including website and hotel brochure copy for a major hotel. (Note: None of the photos in Hank's writing samples represent John's Valenti's work.) Website for the Dolce Hayes Mansion Website for architect Noel Cross Website for global engineering Website for managed IT Services Website for dermatology clinic Hotel brochures, whether as printed pieces or websites, serve an important purpose in any hospitality marketing or sales strategy. Not only must an effective hotel brochure list the property's features, amenities, guest rooms and more, it must also present the brand in a unique and compelling fashion. It must SELL. To sell effectively, you need to employ persuasive words and proven techniques for communicating the value and benefits of what you your property offers. This can be accomplished, in part, through quotes from key personal, who can express your philosophy or commitment to customer service, or through the glowing testimonials of satisfied guests. Your hotel brochure must also convey that you understand human emotions, your prospect's desires and what motivates people to take action. More importantly, you need to think creatively and produce breakthrough IDEAS that will drive your message straight to the minds and hearts of your buyers. If you do all this, your sales will soar and your profits will grow. Hospitality Marketing 360 is here to help you accomplish that result with powerful messages and photos, not only in your hotel's brochure but also in all of your collateral materials. |
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