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The Visual Power of Virtual Tour Photography
Virtual tour photography offers the viewer so much more than ordinary stills. Through this dramatic photographic technique, the viewer can fully immerse in the scene through the magic of the panoramic experience and enjoy a truer-to-life experience. In today's demand for a greater degree of interaction, virtual tour photography provides a means for unmatched interaction with the subject or setting.

Now you can invite your potential guests to literally "take a look around" and mean exactly that. Now you can show off your property like never before. Guest rooms become animated and alive. Restaurants and dinner settings take on an almost 3-dimensional appearance. Grounds and buildings become more lively and inviting.

Your hotel website does not have to feel static or boring. By utilizing virtual tour photography, your website now turns into a vehicle for providing as close to a live visit as possible. It will breathe new life into your web pages through this fresh navigational option. Recent studies indicate that leisure and business travelers consider website visuals, and especially virtual tours, very important in their buying decision. According to research conducted by DoubleClick, virtual tours generate 46 percent more sales (bookings) than still images. Hospitality Marketing 360 can help you turn those tours into paying customers.

In the hands of John Valenti, virtual tour photography truly becomes an art form. For more than ten years, John has been perfecting the technique. Never satisfied with the results, he continues to strive for perfection, for making his images as life-like as possible. For example, John has found a method for eliminating the flat, distorted or curved horizontals, such as ceiling moldings, seen in much of today's virtual tour photography. His approach has perfected the representation of straight horizontal lines and enhanced 3D likenesses. In addition, his tours run on JAVA, found on most of today's computers and require no plugins.

It's all intended to provide your website visitors with a memorable experience, one designed to make a lasting impression and convert them into paying guests.